---
title: Shortly about why we started
description: "How .HUB began: a Ukrainian HubSpot community, a first event, an agency launched in January 2025 — and the early lessons about recruiting HubSpot talent."
image: https://www.dot-hub.club/hubfs/IMG_1054.png
---

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# Shortly about why we started

 By Mariia Berezhna · August 27, 2026 

![](https://www.dot-hub.club/hubfs/IMG_1054.png)

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Hi!  
Most things start with a spark — an idea.  
As my Upwork workload grew, more clients arrived than I could personally handle. I went searching for a Ukrainian HubSpot community… and when I couldn’t find one, I built it to test whether the demand was real.

![Organized group on Meetup](https://www.dot-hub.club/hs-fs/hubfs/image%20(4).png?width=934&height=424&name=image%20(4).png)  
*Organized group on Meetup*

After our first event, I decided to launch an agency and run a few hypotheses to see how we could best fit the market.

We officially started in **January 2025**.  
Our first contract came in **September 2025**.

No marketing. No ads. No razor-sharp positioning. Just a handful of social posts and honest conversations with existing clients about how they search for a HubSpot-focused partner. Along the way, we connected with our first group of HubSpot specialists and kicked off outreach.

![Our first outreach to HubSpot specialists](https://www.dot-hub.club/hs-fs/hubfs/Screenshot%202025-10-05%20at%2017.18.24.png?width=2810&height=958&name=Screenshot%202025-10-05%20at%2017.18.24.png)

## What we do

- **Recruiting for HubSpot roles.** Sourcing, screening, and shortlisting specialists who actually match the stack and stage you’re in.
- **Practical, no-nonsense process.** Clear briefs, transparent timelines, and short feedback loops.
- **Global talent, local care.** We tap international networks while keeping operations simple, human, and efficient.

## What we believe

- **Start small, learn fast.** We test, iterate, and double down on what works.
- **Relationship > transaction.** High-trust collaboration beats shiny decks every time.
- **Craft matters.** HubSpot expertise is a craft — finding the right fit takes more than keywords.

## Early lessons

1. There *is* demand for curated HubSpot talent — especially when the recruiter understands the platform’s nuances.
2. Clear requirements save everyone time (and budget).
3. A short, focused shortlist beats a long, noisy one.

## Why share this?

Because starting something is hard… and exciting. Only time proves whether it was worth it. We believe it will be. We’re committed to delivering thoughtful, effective **recruiting services for HubSpot teams** — with care, clarity, and results.

If you’re hiring (or planning to), [**get started here**](https://www.upwork.com/services/product/consulting-hr-end-to-end-hiring-support-for-a-hubspot-specialist-1971929609589844914?ref=project_share).  
If you’re a HubSpot specialist looking for your next role, [**join our talent list**](https://forms.gle/pF8dhxAXgQP1RVqL8).

See you in the next post.

 MB

Written by

### Mariia Berezhna

Senior HubSpot practitioner since 2017 and founder of .HUB — building the CRM, automation and CMS systems small and medium businesses run on, and writing about what actually works in HubSpot.

[LinkedIn](https://www.linkedin.com/in/mary-berezhna/)

**Rather have this built for you?**

.HUB sets up HubSpot end to end — audit, build, documentation, handover. One person, no agency layers.

[Book a free call →](https://www.dot-hub.club/#chat)

Keep reading

## More *topics*

### [![](https://www.dot-hub.club/hubfs/Imported_Blog_Media/featured%20image%20(1).png) Why creativity is a necessary part of being a HubSpot specialist](https://www.dot-hub.club/blog/why-creativity-is-a-necessary-part-of-being-a-hubspot-specialist)

### [![](https://www.dot-hub.club/hubfs/Imported_Blog_Media/IRYNA%20OHRIM%20(1).png) How to Organize HubSpot CRM the Right Way (and the Mistakes That Will Cost You)](https://www.dot-hub.club/blog/start-with-the-process-not-the-software)

### [![](https://www.dot-hub.club/hubfs/Imported_Blog_Media/Let%E2%80%99s%20Talk%20Let%E2%80%99s%20Talk%20Let%E2%80%99s%20Talk%20Let%E2%80%99s%20Talk%20Let%E2%80%99s%20Talk%20(2)-1.png) Is HubSpot a good career for you?](https://www.dot-hub.club/blog/what-does-a-hubspot-career-involve)

[.HUB](https://www.dot-hub.club/)

A HubSpot studio for small and medium businesses. We build the processes and automations you need — so everything a business owner touches is covered, calm and connected.

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.HUB — HubSpot processes & automations for small business

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